A Gold Medal is Worth its Weight in Endorsements - http://www.media-awareness.ca/english/resources/educational/teachable_moments/gold_medal_endorsements.cfm
Campbell, J. Medals money 'poor' reward - http://www.couriermail.com.au/news/national/medals-money-poor-reward/story-e6freooo-1111116895087
Ferguson, S. (2010) Marxist Theories of Sport: Nation, Commerce and Pleasure, http://www.newsocialist.org/index.php?option=com_content&view=article&id=289:marxist-theories-of-sport-nation-commerce-and-pleasure&catid=51:analysis&Itemid=98
Mackay, D. (2002) Chariots of ire: is US jingoism tarnishing the Olympic ideal? http://www.guardian.co.uk/world/2002/feb/15/usa.olympicgames
Olympic Television fee rights - http://www.terramedia.co.uk/media/change/olympic_games.htm
St. Louis World's Fair - http://www.crawforddirect.com/1904wf.html
Images
World's fair St. Louis 1904 - https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiev8iKviKFWX2qMa5v9z-E41E-q2yIv3bnGxPow1rEDxUZVhIKYlNlq9ikCa5Tx-Wk_E6VplLJ6Pn2SVpdntZkO7bi0cZK7D3pJ1hwzlL8Z-94EGylRksGmRGRzVjXpQH-rUE-MkT_BJl5/s400/1.St.Louisfair.jpg
Berlin torch relay - http://newsimg.bbc.co.uk/media/images/44541000/jpg/_44541038_brandenburg_getty466b.jpg
9/11 American flag carried by servicemen and women - http://media.lawrence.com/img/photos/2002/02/09/1Aolympicsopeningceremonies_t440.jpg?9e2a24ba44807f8f9b96aad7c4082bf6ded075dc
Snowboard cross - http://nimg.sulekha.com/sports/original700/aptopix-switzerland-snowboard-cross-world-cup-2010-1-15-13-10-0.jpg
Vancouver Luge Run - http://www.csmonitor.com/var/ezflow_site/storage/images/media/images/0212-luge-nodar-kumaritashvili-track/7389041-1-eng-US/0212-luge-Nodar-Kumaritashvili-track_full_600.jpg
US rights fees - http://www.terramedia.co.uk/media/change/olympic_games.htm
Video
Highest Earning Olympic Athletes - http://video.forbes.com/fvn/business/highest-earning-olympic-athletes-shaun-white
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